How to Incorporate Video Marketing into Your Marketing Strategy

If you haven’t noticed, in the past couple years video marketing is on the rise. You might be wondering what is video marketing? Why do I need it? How can my brand actually benefit from it?

So, first question; what is video marketing? Video marketing is incorporating videos into your marketing campaigns as a means to promote a brand, product, or service.

According to Cisco, by 2019 (yes this current year) internet video traffic will account for 80% of all consumer internet traffic and YouTube will become the 2nd largest search engine on the web. So, if your brand isn’t embracing video marketing strategies then it’s crucial that you start NOW. And here is why:

Video Marketing Increases Engagement

Studies have shown that audiences were 10 times more likely to comment, engage and share video content compared to social media posts or blogs. Stats also reveal that videos on Facebook Business pages increase user engagement by 34%. (Source)

Gives your Brand a Personalized Touch

A picture can say up to a thousand words, but a one minute video can convey over a million words…and probably explain those words a bit further. What can take a 15 minute blog post to read and get to the main point, can be beautifully displayed in a 30 seconds video. Videos have been found to increase brand awareness by 54%, according to Aberdeen Group (Source).

Videos Showcase Your Products Better and Allows for Visual Explanations

While pictures give customers a glimpse of what to expect, through videos, they can actually see how to use a product.   

Highlight Your Company’s Accomplishments

Part of the reason you strive so hard for your business is so that your customers and potential customers can recognize your effort. What better way to show them than through a video?

Raise Retention Rates on Your Website and Boost Sales

While most customers barely read half of most text-based content anymore, videos convert more customers! Here’s an exciting stat, 85% of customers are more likely to make a purchase after watching a product video (Source).

How do you start?  

All you need is a high quality smartphone like an iPhone and place it on a tripod to ensure a steady shot. If you need some help editing the footage, hire an editor! Yes, we edit at Apto Media !

Here’s How to Incorporate Video Content into Your Marketing Strategy

Start With Product Videos

Recent marketing reports have revealed that 97% of businesses who have embraced explainer videos say it helps clients understand their business better. 75% of consumers say they’ve purchased a product after watching a video about how the product works (Source). Especially if that product is software, clients want to visually see how it works versus just reading about it.

Focus on the Story and Not the Sale

Don’t be a part of the heaps of clutter on the internet today. Clients and customers will surely look the other way. You can avoid doing this by ensuring the video is centered around the story and not the sale. So, focus on providing value for your customers and appealing to your customers’ needs.

Create captivating content

Anyone can make a video, but not everyone can create compelling videos that can captivate the online community. The worst thing your brand can do is create a boring video. Your audience wants to be pulled from their reality, they want to be humored, enlightened and informed.

Upload your Video to YouTube

YouTube has been ranked as the second largest search engine in the world. Over 6 billion hours of video are watched every 30 days while more than 1 billion unique users visit YouTube each month (Source). Uploading your video to YouTube will instantly get your online video content seen by the masses.

There are a number of tactics you can employ to ensure your videos are found easier on YouTube. First, be sure to derive the maximum SEO value from your video before you upload your video. Make sure you also allow for sharing and embedding options for your audience to spread the love.

Tackle the Questions Your Customers Have

How many times have you Googled something because your parents never taught you how to do it. Research has showed that “how to” searches on YouTube grow 70% every year (Source). This means that answering your clients and customers questions through video can easily be searchable. More searches to your videos means more potential clients coming to your business.

Making sure you’re answering all your clients questions, with using a website Keywordtool, can allow you to find the most common questions around specific keywords that are relevant to your business. Once you’ve identified the top questions around your business, then create a video.

Create a Strong Call-To-Action

In the process of video editing, make sure to include the most basic ‘call-to-action’; phone number, email address and website URL in order to drive traffic from the video to the website.

Also, people can click on the link that you have included in the video description.

Share and Share!

To reach a wider audience, sharing your video across numerous blogs and social media channels can make a huge impact. Frequently shared videos will inevitably receive greater visibility, thus the more you share the more potential customers your business will attract.

Then there is the aspect of link building. This implies that if your video is picked up on numerous websites, the search engines will view this content as more powerful which can improve your organic ranking for the video. Video marketing offers affordable advertising and tremendous search engine exposure that can help you gain more publicity.


Video as a marketing strategy is here to stay. If you feel your brand isn’t ready, you don’t have to jump right in. Slowly test the waters and build a strategy overtime. Not sure where to start? Here’s another post about 10 different types of videos you can create for your brand today!

If you have already adopted a video marketing strategy into your marketing campaign strategy, what success have you seen? What are the kinds of videos you have posted to get noticed in your industry? We would love to hear about your experience in the comments below!