Posts tagged Small Businesses
Why You Need To Start Batch Working

Take a look at your social media accounts. Does it ever feel like influencers, brands, and companies are pumping out content every second? Ever wonder how it’s possible? Yea we do too! Just kidding because we finally found out the secret to making sure that your brand stays consistent, with less stress, and finally you can take a day off to head to the spa. Doesn’t that sound nice?

So, how can you get this mysterious and mystical time back? BATCH WORKING. We’ve mentioned it before in another post, 7 Ways to Never Run Out of Content, but we only briefly scratched the surface. 

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How To Respond To Clients Who Ask For Pricing IMMEDIATELY

When you’re first starting your business money is everything. You need to make sure you have enough saved up, you spend wisely, and you don’t run out. At the same time you want to make sure your business runs effectively and it continues to grow. 

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How To Shoot On A Budget

Now I get it. You’re starting out your photography and videography career and you’re on a budget. Studio space can get expensive and fast! Especially when you’re just getting started and you need the work for your portfolio. Here are a couple solutions to keep your shooting location costs low while still making sure your project turns out just the way you want it.

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7 Ways to Instantly Improve your Street Photography and Videography

Street photography and videography aka the candid shots. More and more these days customers are looking for those candid shots as they show the realness behind any brand. So how do you get those candid shots that also look professional for your brand? We have a couple tips below:

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The Best Solution If Your Hard Drive Malfunctions

It’s me again, Anneliese the founder of Apto Media! I know it’s been awhile but I wanted to write to you about a couple very important tips you need to complete just in case your HARD DRIVE CRASHES. Do not make the same mistake I did in thinking that technology will never fail you...it does! If you haven’t read the full story about exactly what happened, read it here (The Week Everything Went Wrong!).

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7 Ways To Never Run Out Of Content

There’s a lot of content out there these days. It seems that teams are getting bigger, more content is being produced, and the smaller companies are really having a hard time keeping up. We feel the pain. As a small business there are days where we scramble to find a last minute Instagram post, or a Pinterest picture to pin, and the worst is when Tuesday sneaks up on us and we have nothing to post on our blog.

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Why Does Your Business Need A Brand Video?

Have you looked at a brand’s website recently? I mean really looked at them. If not (or yes and you’re scrolling through quickly) you’ll notice the biggest difference between brand websites today versus in 2012 is VIDEO.

By 2019, internet video traffic will account for 80% of all consumer Internet traffic. (Source)

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The Week Everything went WRONG!

This article was written from the perspective of the founder of Apto Media, Anneliese Gartner

It happened. The one week everything went wrong and I saw almost a years of work poof into flames. Not literally but I do hope that you learn from the biggest mistake I made in my first year as a new business…

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Top Five Reasons You Should Make Your Company Remote

Since the early 2000s, it seems a lot of people have turned their location dependent company into a remote one. If you haven’t thought about turning your business into a remote company we would highly highly consider thinking twice. Reasons? Here are some benefits of why you should think about turning your business remote:

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The Pros and The Cons of Drone Photography and Videography

Drones. They are one of the best inventions since sliced bread, right? Just kidding but they are really cool and a lot of fun to “play” with. Ultimately, they are a photographers and videographers dream to get those aerial shots, pan down shots, and overall shots from a different perspective. HOWEVER, sometimes they can be very annoying, unpredictable, and cause a lot of stress. Here’s a list of pros and cons for you to think about if you’re thinking about buying a drone.

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Buying New Gear Vs. Used Gear

Here is the million dollar debate! Is buying used gear worth it? OR is it better to save and invest in new gear? We go back and forth on the debate too! However, after years of trial and error we think we have down to a science. We say that it’s all about the type of equipment you’re purchasing. Here is a list of gear and whether we think you should buy it used or brand new.

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GEAR KIT: Filming With Your Phone

Filming a video these days is as easy as picking up your phone and pressing record. However to make it the best video possible you may want to think about investing in the following gear.

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Why Every Company Should Have a Blog

Blogging is powerful marketing tool. It’s one of the first tools that brought the internet where it is today as brands are able to share their ideas, thoughts, and experiences. Yet, some brands are still asking the same question - “Why would I need a blog, when I already have a website?”

The misconception around having a blog is that it’s hard to set up and maintain over time. However, hopefully these few stats below will convince you that know matter what the excuse may be your website needs to have a blog…

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FREE GUIDE: Video Editing Checklist

I totally get it. I know it STINKS!

You worked so hard to complete editing a video, you waited patiently to upload the video to your website or YouTube…and then you realized that you completely misspelt your Instagram handle, OR worse you forgot your logo. I’ve been there, and I totally understand the frustration.

To make sure that you never feel frustrated again, here’s a complete list of items you should double check before you press export.

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How to Incorporate Video Marketing into Your Marketing Strategy

If you haven’t noticed, in the past couple years video marketing is on the rise. You might be wondering what is video marketing? Why do I need it? How can my brand actually benefit from it?

So, first question; what is video marketing? Video marketing is incorporating videos into your marketing campaigns as a means to promote a brand, product, or service.

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FREE GUIDE: Filming Yourself Checklist

It always seems to happen that the day we’re ready to film a video no one is available to help us shoot it. OR we love our friends but they aren’t the greatest at pressing record. Here’s your solution, start filming yourself!

Here are my tips & tricks to filming yourself as well as what to do before and after you’re done shooting.

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7 Ways to Have a Successful Marketing Campaign

I know we talk a lot about video but we sometimes we need to go back to the basics, so hello MARKETING. Every successful marketer is driven by the desire to create an effective marketing campaign. Yes, you read correctly, marketing “campaign.” Small businesses as well as nonprofit organizations panic when they hear the word campaign because they think that it’s incredibly expensive, time consuming and overall a complicated process.

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FREE GUIDE: Videographer Checklist Before Pressing Record

Every videographer goes through it. We start running through a million steps in our head to make sure that as soon as we press record we don’t make any mistakes and pray that everything runs smoothly. BUT what happens when you forget to clean your lens? Or you forgot to unload your SD card? Or your batteries die? Yes, it’s all happened to me and mistakes are always bound to happen at least once, or even three times, in a videographer’s career.

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10 Different Types of Videos to Create for Your Business

The formalized definition of Content marketing is the art of creating customized content aimed to satisfy the needs of your target audience. Not only should the content be valuable, it should captivating, engaging and convert your site visitors into customers.

What better way to do this than through video marketing? Videos allow your audience to be a part of your brands journey, which will lead them to become actual customers!

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FREE GUIDE: Day of Shoot Checklist For Getting Yourself on Camera

Trust me, being filming can be a bit gut wrenching. Sure it’s easy to look in the mirror and talk to yourself but actually sitting down and seeing yourself on camera...it all starts to look a lot different. So here are a couple tips you should do the night before, the morning of, and even after the shoot.

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