Why Every Company Should Have a Blog
Blogging is powerful marketing tool. It’s one of the first tools that brought the internet where it is today as brands are able to share their ideas, thoughts, and experiences. Yet, some brands are still asking the same question - “Why would I need a blog, when I already have a website?”
The misconception around having a blog is that it’s hard to set up and maintain over time. However, hopefully these few stats below will convince you that know matter what the excuse may be your website needs to have a blog:
70% of consumers learn about a company through its blog versus ads (Source).
61% of consumers have made a purchase based on a blog post they have read (Source).
60% of consumers feel positive about a company after reading its blog (Source).
If you’re not blogging, it’s time to get started. If you need some inspiration, here are reasons why you should be blogging:
A Blog Means More Traffic to Your Website
Who doesn’t want more visitors on their websites? Hopefully you answered yes. So how can these visitors find you? Through blogging, search engines, and social media.
In blogging, with every post you create, you get an “indexed website” meaning another opportunity for you to show up in the search engines and drive traffic to your website. Blogging also means your content is appearing more onto other social media platforms. Every blog post you create and is shared on social media, you’re exposing your business to a new audience.
It Helps Convert Traffic Into Leads
After learning how to drive traffic, the next step is to turn that traffic into leads. This you can do by adding ‘call-to-actions’ to each blog post you create.
What happens is this —> a visitor comes to your website, reads the blogs and sees the call-to-action for a free offer. They click the button and land onto a page where they get to fill in their information. They fill out the form with their information, and then receive the free offer. This is the best way of making your blog traffic turn into actual leads.
Sets You Up as Knowledgable in Your Industry
If you haven’t noticed, the business blogs that have dominated their niches are always answering their customers questions. If you want to dominate your niche and be knowledgeable in your industry having a blog on your website is essential. This also means that you must create useful content and do so consistently.
Blogging Can Boost Your Sales
If leads can find solutions to their common questions on your blog posts, they're much more likely to become customers of your product or service.
Prospective customers that have been reading your blog posts will confidently enter the sales process as they are more educated and know about your business, market, industry, and what you have to offer. This also means the sales process becomes more seamless with less interruptions rather than a brand new customers that doesn’t know anything about your business.
Generates Long-Term Results
For an example —> you sit and write a blog post about your business today. The post gets 15 leads and 100 views the same day, the next day it gets you 10 leads and 80 views on your site while others find the blog on social media.
The initial views might die down after a day or two but if you have relevant keywords, the post will rank in search engines and in the coming days, weeks, months, and years to come you can continue to get traffic and leads from that blog post.
Blogging can also be monetized in many different ways. With affiliate marketing, you can earn from blogging on just about any topic. According to HubSpot, almost 70% of the traffic each month on most blogs comes from posts that weren't published in the current month (Source). This also means that you need to go back and constantly update your blog posts with new offers, resources, and sources.
It Gives Your Brand a Voice
A blog gives your brand a voice to speak to your potential customers and established clients. Through a blog, you can talk about news, business related topics, market trends, introduce new products or services, share company insights, and so much more.
By writing a blog, you share your expertise and position yourself as a thought leader. A blog is a great way that involves everyone in the brand, industry peers, leads and customers, prospects and industry peers. It is fun, energizing, encourages interaction, comments and feedback.
Blog writing inspires you to think...since you need to come up with new topics about your industry and market you’ll start thinking about how these topics can solve customers problems.
Blogs are cost-effective marketing strategies. Every post you publish is a long-term investment that helps build brand awareness and promote your expertise, products and services.
Blogging stirs inspiration. Through blogging, you will start to see ideas all around you through talking with friends and colleagues, reading, and just observing.
Blogging sharpens your businesses focus. Through the blogging, you can define your goals and stay focused them throughout your posts. A focused blog attracts even more readers.
Blogging provides free PR. As often once your blog is seen by more people, journalists and news outlooks will start looking your way. Which then will cause your company to be featured aka free PR.
Blogging helps you stay ahead of the game. By writing a blog consistently you’ll need to know about industry news, trends, and all about your competitors to be a successful blogger. It helps you be a leader, not a follower.
Allows you to have insight into your audience; through blog analytics, you get to track readers, click-through, popular topics, shares and comments.
Convinced that you need blog? Great! Then we’ve done our job! Here are a few more tips to create the perfect blog for your business:
Opt for a minimalist format; try and keep things simple.
Host it on your website domain; avoid using a separate website domain then the one where you website is built on. It could cause problems in the end.
SEO, SEO, SEO! Make sure that your blog posts are SEO based so that more potential clients can find your brand.
Your website menu is still visible from your blog. Including About Us, a way to get back to your home page, and your Subscription should be via an RSS Feed and Email
Was this information helpful? Did you start blogging right after reading this article? We want to hear from you so make sure to comment below!